Creating and designing a business website seems simple enough. You buy a domain name, find a website host, connect it all together, and build your homepage and product pages. Easy! However, maintaining the website from here on out can get pretty tricky.
It’s not just a matter of getting set up online and letting traffic flow in and out as it comes. You have to actively update, redesign, and add content to your website as time goes on. Keeping your initial business momentum going will be hard if you don’t have a proper strategy to manage these elements.
But it’s not a lost cause yet! A business website can be tricky to run in the long term, but you’ll do just fine if you manage the issues below.
You Need to Create Quality Content
Quality content covers a broad range of things, but it is mainly about how you want to reach your audience. You should work with a company like Top Marketing to solidify this: what do you want to say, and how do you want to say it?
Similarly, make sure you fill your website with a mixture of content, such as audio and video, as well as text and images. You also want to consider your SEO score and how that’ll filter into your content. The more you write, the easier it will be to capitalize on this strategy, but you can’t just stuff your keywords and phrases in!
It Can Be Hard to Get onto a Website
This is another issue to think about when you’re trying to bring as much traffic your way as possible. Will there be any issues loading onto the site? We’re not just talking about network latency here or a lack of an SSL preventing people from safely and securely loading in – although those are two major worries!
We’re also concerned about how media-heavy your website might be. Also, how could that slow down your homepage? What could be an attempt at ensuring your website is visually pleasing could be the same thing ruining your chances of high visitor acquisition and retention.
Customers Need to Know Where to Find You
If you don’t have easily accessible contact details on your homepage, it will be hard for anyone to convert into a customer. Customers need to know how to get in touch, whether by phone or email or if you have a physical location they can walk down to.
So, is at least one of these listed somewhere easy to see on your website? Or on your social media? If not, it’s time to add them; you’d be surprised at how many customers get turned away based on suspicion. If they can’t contact you to complain or ask for their money back, they will find someone who can give them those assurances.
Your Layout Needs to Be User-Friendly
A user-friendly layout can take many different forms. This is good news as it allows for a wide range of customization. The easier it is to read down the page, the easier customers can find a product they like!
This usually translates to reducing text-heavy elements, increasing font size, and ensuring pictures are of a high quality. It also means your page should flow a certain way. If you have something to say, content should flow in an ‘F’ pattern, which you can find easily explained here.
Updates Can Be Inconvenient
Updating a business website can be inconvenient – we know! It can be tricky to keep up with patches as they roll out, usually bi-monthly, and to face updating your website’s theme if necessary. It’s a lot of admin work; it can be annoying to have to schedule.
But without these updates, you can open up your website to vulnerabilities. You make it easy for someone to worm their way in. And trust us, that’s the last thing you need as a small yet growing business!
Creating and maintaining a business website can be a lot of hard work. It would be best to stay on top of these concerns, like updating your contact details and posting relevant content regularly. When you do, your website has a stronger chance of attracting and retaining an engaged viewership. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership, and Mentor Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc., where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give the Energy Leadership Index and Myers Briggs Type Indicator (MBTI) assessments. You can learn more about assessments and other products and services at https://infinitycoaching.net.
