We’re halfway through the year, however, as entrepreneurs, there a few things you may have neglected that you need to be aware of in 2019. The good thing is, it’s not too late for you to learn about a few changes you can make that can help protect and grow your business. After all, the more knowledge you have, the better you’ll be at running your business.
This year, we’ve seen some rising trends that just can’t be ignored. If you want to run a successful business in this modern world, here’s what you need to know…
Cyber Threats
IT security has become more critical than ever before in 2019. Hackers are on the rise, and there are some pretty troubling stats relating to cyber threats. As a result, every entrepreneur needs to be aware of the different cybersecurity measures they need for their business. If you have none, then you’re already way behind. It’s crucial that you implement a strict security policy to protect your company from any online threats. If you don’t, you run the risk of data breaches that can compromise your company. When a hacker breaches your data, they can gain access to so much sensitive information. This might include employee info, the personal data of customers, account records, and so on. There’s no end to the damage this can cause your company so put the right measures in place today.
Business Automation
This year, the world has gone crazy for automation. It’s not technically a new trend as we’ve seen it for years, but there has undoubtedly been an increase in businesses taking advantage of automation. What does this mean? Basically, business automation refers to the technology used in your company to speed up processes. Things get done automatically, thanks to greatly enhanced software, rather than employees doing the tasks physically themselves. The world is slowly becoming a more automated place, and entrepreneurs should keep up with this. Automation can help you deliver services quicker than ever before while minimizing errors. If your company isn’t using this technology, you could fall behind the competition. If you want to improve business efficiency while saving money, you need to think about business automation.
Digital Marketing
Yes, digital marketing is something you should’ve been aware of many years ago. However, it’s absolutely critical your company is aware of it now. Before, you could probably get away with using traditional techniques to promote your company, particularly if it was a local one with local customers. Now, you need to start using digital marketing, or else you’ll be lost amongst the crowd of competitors. A great place to start is with a website with proper SEO. But, using things like social media marketing will also help grow your business. The bottom line is that we’ve reached a point in time where you simply cannot ignore digital marketing anymore. You can learn more in this video by Neil Patel, co-founder of Crazy Egg, Hello Bar, and KISSmetrics, “How Digital Marketing Will Change in 2019”.
As an entrepreneur, you need to be aware of these three things. They all tackle vital aspects of your business. You have to focus on them if you want your company to succeed and sustain in the modern business climate. Until next time, here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership and Life Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc. where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator (MBTI) Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
