These days, the world is digital and online in a way most people could not have imagined just a few years ago. Many companies are relying on this as their main marketing methods. Why?
More and more people now shop entirely via the web. They shop for everything ranging from groceries to consumer goods, coaching services, and more. This makes plenty of sense when you consider just what a remarkable resource the Internet is. It’s much easier to have access to products and information across the globe. However, you would be making a big mistake if you decided old school marketing methods were dead and redundant. Certain techniques and approaches are timeless. Some have even become more effective due to their relative novelty, in light of the fact everything else has become so high-tech.
So, consider looking through the guidebook of yesteryear. Here are a few old school marketing methods that can still be powerful.
Attending trade shows and in-person events
There are various benefits to showing your face at trade fairs and related events, especially if you set up an appealing stall, with features from a company like Infinity Exhibits.
For one thing, you get to establish a human connection directly. This way you can drive home the point your company isn’t just a giant faceless monolith acting according to robotic principles. Establishing a human connection creates a heightened sense of authenticity. That authenticity resonates well with a lot of prospective customers.
Attending in-person events helps you get a really clear sense of what people find interesting and impressive about your product. You can find out what they like and might dislike about it. This kind of insight will often take a lot of work and be quite difficult to achieve via the web. Whereas in person, you could collect a huge number of data points in one afternoon.
Marketing by snail mail
Companies are accustomed to receiving cold emails from start-ups and freelancers. These start-ups and freelancers are typically looking for a break, hoping to make connections that are beneficial to them. Prospective customers and clients are accustomed to receiving marketing emails touting the benefits of different products and services. However, emails aren’t the only way to reach out to companies or prospective customers or clients.
People don’t often receive professional-appearing and personalized letters in the mail anymore. This is still a great way to present a compelling case for why a potential customer should consider using a particular product or service. And don’t simply drop a leaflet in a mailbox. Take advantage of the personalization options at your disposal, and do something that stands out.
Discount coupons can be handed out in person on a street corner. They can also be sent via the mail as part of a general marketing package. Discount codes and sales are common online, but there’s just something a bit more fulfilling about holding a physical coupon in your hand. Make your discount coupons appear like a valuable commodity. When you do, people may well not be able to resist the urge to use them.
When creating a marketing plan for your business, don’t rule out the old school marketing methods. In the age of so much digital communication, human connection can make a difference for your business.