If you’re starting to set up your own business, chances are you are feeling a little overwhelmed. You probably have a to-do list the length of your arm. You may be struggling to sort out the home office. One thing you need to do is implement a marketing plan as soon as possible. Creating a brand, securing funding and maintaining a sense of normality can be a struggle. You need to prioritize and identify the main tasks you need to complete so your business can hit the ground running.
Take a look at these pre-launch strategies that are essential for every startup.
Administration
While boring, it is imperative you have all of your documentation in order before you launch. Certain industries require special legislation to be followed, public liability to be considered, and you may need to set up payroll if you plan on hiring staff. If you are setting up as a tradesperson, get a van insurance quote early so you can consider the best deals. Set up a high-quality filing system and consider uploading most of your documentation onto a cloud-based storage system. By doing this, you won’t be swimming in paperwork, and your office will remain relatively clutter free.
Marketing
Don’t wait until after you have opened the doors to start marketing your business. You need to have a strategically planned online marketing campaign that’s started months before your business launches. Exposing your potential market to your brand early means that your company is recognizable from the beginning.
Set up your ”social launches media channels” and begin uploading high-quality content as soon as possible. At the very least you should have a Twitter feed, Facebook page, and Instagram account. Social media is the perfect form of free online marketing allowing you to direct traffic to your blog and website. This gives you the opportunity to convert hits to sales and sales generate profit. By communicating effectively with your target audience, you will encourage followers to share your posts and generate a buzz even before you’ve launched your business.
Workplace
If you are a soloprenuer you may be able to save money by working from home. By creating a home office space, you can separate your startup activities from your home life so you can maintain a great work-life balance. If you require space outside the home, begin looking early to find an office, warehouse or workshop that will give you the best lease rates. Ensure the building will meet your purpose and sign a short term lease. You can always extend this, rather than be tied to something long term.
Starting your very own business should be one of the most exciting experiences of your life. While daunting and risky, you can create a successful profitable business. Implementing these strategies before you launch your startup will allow you to hit the ground running. Here’s to your success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive and Leadership Coach. She is the President of Infinity Coaching, Inc. where she can help you up-level your skills, so you can up-level your income, career, business or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
