Photo by Tim Marshall on Unsplash
Charities, they always bring out the mushiness in everybody. Not only because it looks really good on your social media pages, but it does bring a warm feeling to your heart. If you want to show how you support a good cause, here are eight easy and impactful strategies your company can employ and look good doing so.
Monetary Contributions
Let’s start simple – money donations are like granny’s chocolate chip cookies for charities: they can’t get enough! Plus, tax-deductible donations make your company look good; be generous and consistent, and the charity may even put your logo on its website or literature.
Donate In-Kind
Your business might be a magician’s hat filled with goodies; why not share some with others? Why not put those goodies to use by making in-kind donations instead of providing monetary support? Meet with a local charity to see how your services, products, or expertise can be beneficial. These in-kind donations can reduce costs on their expenses while remaining focused on their mission. And with an extra wave of the magic wand, it opens up marketing opportunities for your company.
Sponsoring Charities
Who doesn’t enjoy attending a charity event? These occasions offer fun and laughter and support an important cause. You can sponsor one of the events and get your business known around town, reaching a wider audience. And if your marketing budget allows it, why not go one step further by becoming the main sponsor?
Volunteer Your Employees
Give your employees the freedom to unleash their skills for good causes! Engaged volunteering builds team spirit, enhances skills, and provides a sense of purpose. Volunteering brings people together and leaves them with a rewarding feeling. Encourage your team to wear company t-shirts while doing activities like building houses for needy families, working at a food bank, or cleaning up a local park. Don’t forget to take pictures to capture the moment; they will make social media posts.
Payroll Giving
Employees can allocate part of their wages directly to charity through payroll giving. Payroll giving is similar to subscribing to a subscription box but with good karma instead of random items. Providing this opportunity shows employees you care about social issues and supporting causes that are important to them.
Matched Giving
Are you looking to give back? Try matching donations. Not only does this encourage employees to give more, it doubles the impact. Even better when customers also contribute!
Cause-Related Marketing
Cause-related marketing can be an ideal way to show appreciation to your customers and charities. Your sales go up while a percentage of the profits go to charity. Plus, cause-related marketing provides the perfect way to demonstrate that you value customer patronage!
Beginning a New Charity
Starting your own charity could be just the ticket for those with entrepreneurial spirits and an intense desire to address specific problems. Creating a charity requires commitment, resources, and some serious nurturing. But you get to determine how it is developed, the support provided, and who will benefit. Plus, there’s something magical about watching your very own philanthropic venture take its first steps into reality! If you’re unsure how to start a nonprofit organization, there are many ready-made resources out there to help you.
Remember, when businesses give back, all parties involved benefit. From building a brand people respect and trust to improving employee morale and creating real change within communities, there’s something great to be gained by making this contribution to society. Take time to see how you and your business can begin to make a difference today. Here’s to YOUR success!
Carolyn R. Owens is an ICF-certified Master Coach and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She can assist you by helping you up-level your skills to up-level your income, career, business, or life. Carolyn provides one-on-one and group coaching, organizational training, and personality assessments. She is certified to give the Energy Leadership Index and Myers-Briggs Type Indicator Assessment. You can learn more about assessments and other products and services at https://www.infinitycoaching.net.
