With every business looking for ways to differentiate itself from the crowd, it can be somewhat tricky if you own a construction company. You may not have the marketing acumen or the know-how to ensure you are capitalizing on your unique services. Contractors and builders can be disadvantaged because they do not know how to promote themselves effectively. Let’s look at some simple and effective methods to help your construction company stand out.
Highlighting Your Attributes
A unique service piques people’s interest. But in addition to this, we have to address their pain points. A customer’s pain point is their need for something your service should complement. For example, in a property that requires renovation, something like texture repair can help to alleviate an individual’s pain point because of the discoloration of the walls. When you assess your unique attributes, you can better highlight these in your marketing and promotional material.
User-Friendliness
One of the most significant issues with many standard websites is that they are not built for today’s users. Regarding the user experience, basic WordPress sites that aren’t mobile-friendly can cause many issues. This is why you need to ensure that you regularly upgrade your website. You want to create a user-friendly journey every time a customer or potential customer accesses your website. A user-friendly website that shows customers exactly what they’re looking for will encourage them to enquire if your services are just as user-friendly, which is when you can strike and capture their imagination.
Delivering Great Customer Service
One of the biggest oversights many business owners have, especially contractors, is that they get straight to doing the work once they sign the contract. While this is fine in theory, excellent customer service comprises so many different skills beyond just doing the work. This also means addressing soft skills such as communication and problem-solving skills. Spend time training your team on what good, rather extraordinary, customer service looks like. You will generate great word of mouth when you deliver excellent customer service. Word of mouth is an essential marketing tool to inspire other customers to use your services.
Providing Peace of Mind to the Customer
As part of delivering excellent customer service, you must understand that customers place a lot of trust in your abilities to do a fantastic job. This means thinking about the bare basics that give them peace of mind, for example, ensuring inventory is available to minimize delays. For instance, in the construction business, this means having all the extra equipment needed and showing up to a job when you say you will. These little things will minimize disruption to your customers’ lives. If you do not already have one, consider hiring a Material Manager or Supply Chain Analyst to assist with managing your inventory.
When it comes to the construction industry, there are many contractors or builders, as well as many other small business owners, but quite a few are not people of their word. If you are to be a better business and promote your efforts better, it’s a combination of effective tactics. Start by giving these a try, and you will retain your current customer and gain new ones along your journey. Here’s to YOUR success!
If you are looking to train your team on customer service or want to join a leadership group to assist you in your personal development, connect with us. We will develop a plan that is unique to your company and brand.
Carolyn R. Owens is an ICF-certified Master Coach and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She can assist you by helping you up-level your skills to up-level your income, career, business, or life. Carolyn provides one-on-one and group coaching, organizational training, and personality assessments. She is certified to give the Energy Leadership Index and Myers-Briggs Type Indicator Assessment. You can learn more about assessments and other products and services at https://infinitycoaching.net.
