Your customers are amazing and should always feel welcomed and valued. If you make your customers feel valued, they will come back for more and you will continue to get repeat sales. Unsure of how to do this? Here are four ways to show customers your brand is really worth it.
Marketing
Marketing is such an important aspect of any business. So much so, you need to make sure you get it right. There are so many different ways to market your business. You need to find the right one that works for you. One avenue to consider is social media.
Social media is a great form of marketing that opens up your business to a whole host of new customers. If you put a post up on social media and your followers share that post, you can receive a lot of visibility. You will be able to reach a wider audience and gain more customers.
Video marketing can be used to explain what your business is all about and to introduce yourself to your customers. If you have products to show off to your potential customers, you can easily create videos using the products. The videos can introduce the product, show how to use them, or share interesting facts about it. Don’t forget to share the videos on your social media platforms.
Rewards
To really show how much you appreciate your customers, why not think of a rewards system they can sign up to. They can get a sticker or stamp on a reward card each time they shop and after a set amount of visits you can offer some money off. You can create an electronic format that allows them to automatically earn points every time they make a purchase and enter their email address or phone number. They could aim for milestones, for example, 100 points equals $5 off their purchases.
A reward scheme is something that is really appreciated by customers. They are excited to reach their milestones and earn free products or cash credit. You could also offer your customers the chance to win some of your services using direct mail marketing. For example if they shop or sign up they could win $100 worth of prizes.
Customer Service
Customer service should be the primary focus of your business when it comes to your customers. If your customers have a problem they need to feel safe and secure in the knowledge that you will help them out. They may have had a problem with an order they received or want to ask a question about one of your products. If you have a dedicated customer service team to handle any questions and queries, you will not have to keep your customers waiting for days for a reply.
Even better, if you have a chat bot on your website issues can be dealt with quickly and effectively. There are many sites that can help you with chatbots, be sure to check them out and sign up for one.
Staff
One final thing to think about is how your staff members interact with the customers. You don’t want a team member who is being aggressive and unapproachable. Consider providing training on customer service and communication to strengthen their skills. The training can be done in person or, if you have a team working remotely, virtually. Providing training will also motivate employees and encourage them to perform better.
These are just a few ideas you consider to help you show your customers your brand is worth it. If you would like more information on providing customer service training to your team, just let me know. We can develop a workshop that helps you on your mission to be the best of the best and your customers returning for more. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive and Leadership Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index and Myers Briggs Type Indicator Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
