Owning a business means you have to wear many hats and still be a shining star in your industry. However, you don’t have to wear all of those hats. If you make a few strategic choices, you can have a solid team to help take the burden off you. And another key way you can relieve the burden is through outsourcing. Outsourcing contractors for certain parts of your business can be a far more effective way of reaching your company goals.
Here are a few of the top things you can outsource so you can focus on the things you are best at.
Bookkeeping and Tax Returns
Bookkeeping and tax returns are two of the most time-consuming tasks you will probably have to do. You can save yourself many hours every week using a bookkeeping service. If you have so much going on and are trying to manage this yourself, you can easily forget to document something or add the numbers incorrectly. Take time to research what is available and find the right service to meet your business needs. When you do, you’ll feel confident professionals are handling your books and getting your taxes submitted and paid on time.
Social Media
A fast-growing but vital part of running a business, some business owners are not entirely up to date with making the most of social media. Suppose you don’t have the time to dedicate to learning about social media. In that case, it’s easy to find a skilled social media marketing virtual assistant, social media freelancer, or a company to take it off your hands. They will know the best social media platforms to use and how to engage users. They will run your entire campaign and draw attention to your business getting more people interested in just who you are.
Website Content Creation
Your website needs to be full of high-quality, valuable content that helps sell your product or service. It also needs to be updated regularly, include keywords, and be structured in a way that works well for search engine optimization (SEO). You want your website to convince sales prospects your company is reliable, professional, and trustworthy.
Again, if you don’t have the time to write good content for your website, hire contractors! A virtual marketing content manager will be able to write exciting and compelling content that leads to sales. Many people are out there working in roles such as this on a freelance basis, and they can manage this for you. Or, you can look into an agency that can offer SEO, Pay Per Click (PPC), and web design. They will ensure your website is frequently updated, effective, accurate, and full of helpful content. The U.K.-based PPC agency Herdl.com is an excellent example of a company offering these services. Keep in mind that the contractors your hire do not have to be located in the same area as your business. Ideally, you will want a strategy that combines SEO and PPC.
By utilizing a few different but interconnected digital marketing strategies, you can boost the website for your business so more customers can find your products and services online. For instance, you might find that running a content-led campaign alongside paid adverts on social media sites like Facebook, Instagram, and Twitter enables you to reach your target audience more effectively. Ultimately, as the iTonic Blog explains, generating traffic requires a synergistic approach to digital marketing. It is important to assess which SEO and PPC tools work well for your business so you can continue to identify areas of growth.
Website Management
Managing your website is far different than creating content for your site. Unless you are a website developer or specialist, you may require some professional help. I have to admit this is one of the tasks I don’t enjoy doing, so I outsource this to Design It Digital. They offer website design and maintenance and can teach you how to do it all yourself.
Email Management
So much time each day gets spent sorting out your emails and managing your inbox. If you receive a high volume of emails each day, one way to reduce your time is to hire a virtual assistant email management service. They can categorize emails by importance, reply to emails on your behalf, remove redundant emails, and much more. A virtual assistant will save you hours and hours each day and improve outcomes for your business.
When sending out group emails, an option to consider is using a group email tool such as Simplelists ! As the name implies, they are simple to use, fast and efficient, and you don’t have to worry about any technical stuff. Most companies offer a trial period so you can test it before you buy it.
You don’t have to wear all of the hats for your business. Consider taking a few off by hiring contractors who can relieve your burdens and free your time to do the parts you enjoy the most. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership, and Life Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc., where they help you up-level your skills to up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give the Energy Leadership Index and Myers Briggs Type Indicator (MBTI) assessments. You can find out more about assessments and other products and services at https://infinitycoaching.net.
