If you are a frequent reader of my blog posts, you may have noticed I mention outsourcing quite often, at least a few times a month. Why outsource? Because it’s one of the best things you can do for your business!
If you’re running a small business, you’re most likely short on time and high on stress. It’s thrilling owning your own business, but let’s not pretend it isn’t also tough. Don’t drain your health and wellbeing by putting all of your waking life into trying to do everything. That simply won’t last. It’s tempting to think we have to do it all, but what if we could outsource a lot of the work? It can really boost your success. Here are five things you could outsource as a small business.
IT Services
Unless you have expertise in this area, managing technology can be a bit of a minefield. Whether you’re looking for cloud storage or the perfect hardware for your team’s needs, it’s hard to know where to start. It’s no surprise many small businesses outsource to managed IT services to save them the trouble and maximize efficiency.
Administrative Tasks
Depending on how small your business is, you might not have administrative staff. That means those tasks tend to fall on your shoulders. If you’re trying to be the creative and decisive head of a business, there’s no use in you maintaining personnel records, creating invoices, scheduling all your appointments, filing paperwork, etc. It’s a waste of your time and energy which would be better spent on growing your business. Why not consider hiring an administrative assistant to take on these tasks? Some companies even use the services of a Virtual Assistant, for example, to take care of customer service via email.
Social Media Presence
Many small business owners lack the time, energy, and expertise to develop an active and engaging social media presence. But social media is almost essential for businesses in this modern day. Don’t miss out on the chance to communicate directly with your customers and build up your brand reputation.
Smart small businesses see social media as an inexpensive yet highly effective form of marketing but, only when done correctly. You can’t send a few tweets here and there and expect to see results. That’s why many business owners outsource this job to a freelance social media officer. They ‘ll be able to create content calendars and strategies that get results. They could also take care of community building and customer engagement on social media, too.
Marketing
Effective marketing can help your business soar. However, ineffective and inadequate marketing can have you wasting money and muddying your messaging. It’s a good idea to outsource marketing to an agency who can make the best use of your budget. They might sometimes also handle your social media presence and arrange for paid advertising on these platforms. Effective businesses see strong messaging and effective marketing as a worthwhile investment.
Website Design
In this digital age, first impressions are often formed from potential customers viewing your website. Granted not everyone is going to connect with your site and that’s okay. You want your website to attract those who want to do business with you. So you want your website to communicate to potential customers or clients that you are expert, trustworthy, and worth working with or buying from. If your website is poorly designed, they will likely click off and never return. You’ve lost a potential customer. Invest in a proper web designer who can make you a website that sells your brand as much as your products.
As a business owner, it’s hard to find the time to do everything you need to operate a successful business. Outsourcing can save you a lot of wasted time and a lot of stressful nights. These are just a few areas for you to consider, that can make a major difference in the growth and sustainment of your business. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership and Life Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc. where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator (MBTI) Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
