Many people think small businesses have too many disadvantages, but that’s not exactly true. Yes, lots of small companies fail during their first few years, but that’s often the result of poor planning rather than a market being tough to break into. There might be lots of big players in your industry, but there’s still an audience for you. You just need to change your mindset. Often, smaller businesses find it easier to connect with customers than large national or international corporations.
Let’s talk about some ways in which you could start making sure your target market notices your small business.
Make your brand more appealing
Your brand is the hook that draws in potential customers. Before somebody buys your goods or services, your image is what draws them to you. We’ve all felt swayed to try out a product because of good branding at one point or another. It doesn’t matter whether the business is the biggest name in the industry or a newcomer on the market, what matters is the pitch. For example, a consumer might be more likely to pick a small business that operates sustainably than a big business with little regard of the environment. In 2019, eco-friendly business operations really matter to people. It can be a huge factor in a consumer’s decision. Make sure your image appeals to those you intend to market your products and services to.
Boost your internet marketing campaign
Your online marketing campaign is crucial if you want to be noticed by your target market. It’s not enough to simply have an online presence; you need a current and consistent online presence. The digital world of business evolves on a continuous basis, so you have to adapt. In fact, you have to try to get ahead of the curve and stand out from the crowd. Keep improving your website to ensure it looks fresh and modern. For example, Responsive design will ensure it looks good on any modern browser and device. This will also impress search engines to increase your ranking. If you run Google ads, you might want to look into something like Smart Adwords automation to ensure the ads are optimized and reaching your desired audience. This will boost your marketing campaign to make sure the target market notices your small business.
Collect data on your intended audience
The key to turning heads is giving consumers what they want. There’s no easier way to achieve this than by simply asking them. Put polls and surveys on Twitter and other social media websites to figure out exactly what your customers like or dislike about your business and the industry as a whole. Get opinions on your competitors to see if there are ways in which you could surpass your bigger rivals. Collect data from your online store (and your physical store if you have one) based on people’s purchasing habits. Conducting sufficient research will give you a better idea of what your target market wants. In turn, this will allow you to fill gaps in the industry. You might be able to deliver a service, a better deal, or a wider range of certain goods to entice your intended audience.
Small businesses are seen as having a disadvantage over large national and international companies. However, you can still find your place in the marketplace by getting potential customers to notice you and offering them exactly what they need and want. Implement a strong, well thought out strategy, incorporating the ideas mentioned here, and your target market will notice your business and sales will increase. Here’s to your success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive and Leadership Coach. She is the President of Infinity Coaching, Inc. where she can help you up-level your skills, so you can up-level your income, career, business or life. Infinity Coaching, Inc. provides coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator Assessment. You can find out more he about both assessments and other products and services at https://infinitycoaching.net.
