Despite increasing sophistication in digital marketing, email marketing is still one of the best ways to reach customers. Having a professional email and domain is one of the most successful ways of establishing trust among potential partners. However, getting through to customers using email marketing can be notoriously challenging. This is because emails from businesses may end up in the spam folder due to filters being put in place by email providers.
So, how do you bypass the filters and garbage button to make sure your marketing emails end up in the inboxes of the people you want to meet? Applying some simple business strategies can eliminate the risk of your emails ending up in a spam filter. Here are three strategies you can try.
Don’t Purchase Lists
The low cost of paying for target leads is a testament to the low quality and value these lists will bring. Social media campaigns will advertise such services, or spammers may contact you via your business website. Emails that end up on purchase lists have often subscribed to marketing emails and have opted in for emails from relevant third parties. However, they may have no interest whatsoever in your product or service.
Business owners should avoid buying a purchase list at all costs. They are most often filled with email addresses that may not exist. Or, when you send an email to those on the list, they will immediately unsubscribe. This will demonstrate to the email provider that emails coming from your email address could be considered unsolicited and will then be placed on a blacklist.
Consider Your ‘From’ Field
Customers won’t click on emails that seem suspicious and will send them straight to the Spam folder. To prevent this from happening, you should avoid using email addresses that seem suspicious. For example, do_not_reply@domain.com or a series of letters and numbers will make an account seem illegitimate and spammy. Instead, opt to use specific feature words such as hello@, news@, info@, or contact@.
Many email service providers will pay attention to who has sent the email, and as such, businesses should consider using marketing email addresses that seem legitimate rather than suspect. Emails that don’t have this are usually the first to be deleted.
Follow Up
While you don’t want to bombard people with email marketing that screams SPAM from the rooftops, leading people to the point of unsubscribing, customers still need to know what’s going on with your business. However, only sending emails every other month is equally damaging as sending them daily. IT advisory services can help by providing strategies to automate email delivery and better connect you with your customers. They can identify areas for improvement and recommend technology best suited for you and your customer’s needs. Your customers will not only hear from you regularly, but you will provide information safely and securely.
You want to maintain a steady flow of regular emails with updates to your subscribers that don’t get deleted almost immediately. By considering these three strategies, you can avoid the SPAM folder and stay connected to your current and future customers. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, and Leadership Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides organizational training and one-on-one and group coaching. She is also the host of “Let’s Coach with Carolyn.” You can listen to the show on Spotify, Apple Podcasts, Stitcher, or wherever you enjoy listening to podcasts.
