Every good business owner should constantly look for ways to improve their business. For example, in recent years, more and more companies have embraced the digital revolution. Embracing the digital revolution is a fantastic opportunity for small businesses to compete on a larger scale.
Setting up a website and developing a strong online presence makes it easier for customers to connect with you. However, there are still more ways to take advantage of the internet’s tools.
One excellent way to reach more customers is by using videos. Here are some options to consider for using videos to improve customer interactions.
Vlogging vs. Blogging
Most people know the benefits of adding a blog to their business websites. A blog allows you to reach your customers and helps them to see you as an authority in your field. Also, your blog gives you more marketing opportunities by using SEO strategies to encourage people to access your website and directly promote your products or services.
However, vlogs can be even more effective. Simply put, a vlog is a blog in video form. While many people enjoy short-form content like blogs and articles, vlogs are even more engaging.
A vlog offers the same information, but it’s in a format that people find easier to learn from. People can benefit from both the video’s visuals and the sound of your narration, allowing them to take in more information.
People like the personal touch, and a vlog allows you to communicate with them more directly. It’s ideal to have both a vlog and a blog on your website, as this provides a wider variety of marketing opportunities.
Commercials and How-To Videos
Most people don’t want to buy a product or service unless they see how it works and how it can improve their lives. This is where commercials or how-to videos come into the picture. A good commercial should be memorable, informative, and enjoyable to watch.
If your commercial irritates your target audience, it isn’t doing its job. Modern commercials lean more towards showing how a product works and informing your audience about something that can genuinely improve their lives.
When shooting a commercial or an instructional video, you should research your target audience and find out what appeals to them. This way, you can design a commercial to reach who you want it to reach. For example, if you’re trying to sell a toy, your commercial will be very different from one advertising gym equipment.
What About The Cost
Some business owners will hold off filming a video because of the cost involved. Don’t do that! To get started, you can shoot a video using your phone, edit it, and share it on social media. It’s that simple.
However, make sure the video is professional and represents your brand image. People will pick up on errors, making them doubt your team’s professionalism or your product’s reliability. Use equipment that makes the process easier, like lens projection or ring lights, to ensure a high-quality video. Once you generate additional income, you can invest in more equipment to enhance your videos even more.
Videos can be an inexpensive, creative, and fun way to grow and boost your business. You can reach a broader audience to market your products or services. It all starts with one short video clip, so think about what you can produce and share your video today. Here’s to YOUR success!
Carolyn R. Owens is an ICF-certified Master Coach and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She can assist you by helping you up-level your skills to up-level your income, career, business, or life. Carolyn provides one-on-one and group coaching, organizational training, and personality assessments. She is certified to give the Energy Leadership Index and Myers-Briggs Type Indicator Assessment. You can learn more about assessments and other products and services at https://infinitycoaching.net.
