The year 2020 has been a difficult time for businesses all over the world, and we’ve only just made it half-way through the year. Nobody knows what the rest of this year holds, but putting plans in place to grow your business can never be a bad thing. We know that we need to be prepared for anything – so read on to see what you need to do.
Show Your Customers They Matter
You need to show your customers that they matter to you. Go above and beyond for them, personalize interactions and orders. Make sure you ask them for their feedback and put it into practice. Make sure you base your business around your customers, and they will quickly become repeat customers or send referrals your way.
Spend More Time On Research and Marketing
Are there any new marketing techniques that you can utilize to grow your business that you haven’t already tried? Do you know which social media platforms your audience is using? A solid marketing campaign is critical, and it should never be an afterthought. Once you know exactly how to start your own tax business or any other kind of company, there shouldn’t be much to worry about.
Inspire Your Employees
Find ways to inspire your employees. Your employees are often the first people that your audience comes into contact with. If they don’t enjoy their jobs, it’s highly likely to show through. Make sure they are happy in their positions and that they have everything they need. Your employees should be just as important, if not more important to you as your customers.
Build Relationships With Suppliers
Building solid relationships with your suppliers will help to keep your business running smoothly. They will work to ensure you receive accurate and on-time deliveries. If you are ever in a bind and have a quick turn around time, they will be willing to go out of their way to expedite the delivery. You’ll also get better deals in the long run!
Know How To Buy Equipment
Buying equipment doesn’t mean spending a fortune. You can buy second-hand pieces or refurbished pieces. A lot of these pieces will be in excellent condition and barely used. Many companies will offer warranties or maintenance on the products. Purchasing used or refurbished equipment will help to save money for when only new material will do. For example, if you are working on a marine project, and need to purchase a van dorn water sampler, you will be able to buy a new one from companies such as Gravity Marine Services. Do your homework and know when it’s best to buy new or used, and it can save you in the long run.
Create Customer Profiles
Customer profiles can help you understand more about who you are targeting. You can create a few of these, including age, job role, likes/dislikes, family life, and more. When you do this, you will know how to use your marketing to target these people more effectively. You will know what language to use, branding, where to find your customers, and other things.
Ask For Reviews
If you don’t ask, you won’t receive it. Reviews have never been more critical than they are in 2020, so make sure you ask for them. Most people now read reviews before deciding whether to work with a business or not. To encourage customers to write reviews, you can offer an incentive such as a discount on their next purchase.
Growing your business this year may be challenging, but it’s not impossible. Take a look at these ideas and see which ones you can implement or improve in your business. If you would like some more ideas, we also share tips and strategies to grow your business on our podcast, “Let’s Coach with Carolyn,” so be sure to check us out there. Until next time, here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership, and Life Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc., where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator (MBTI) Assessment. You can find out more about both assessments and other products and services athttps://infinitycoaching.net.
