A good sales team is a must for businesses everywhere. You need salespeople who can comfortably reach out directly to leads and encourage them to buy your products or services. Your sales team has to represent your brand while successfully turning prospects into sales. Sales departments can be fast-paced, competitive areas, but they don’t necessarily have to require everyone to have shark-like tenacity. To get the best from your sales staff, ensure you take care of them instead of creating a dog-eat-dog environment. Here are some steps you can take to get the best from your sales team.
Hire the Right People
Starting with the right hires is necessary if you want to build a good sales team. However, if you want to hire a great team, perhaps you wish to reconsider what exactly makes a good sales representative. You might have an image of what a salesperson looks like, their skills and experience, but sometimes it pays to think outside the box. You might need people who have the confidence to go after sales, but there are other skills and personality traits that you can look for if you want effective salespeople. Being patient, respectful, and calm are just a few to consider.
Provide Training
Training your employees, both new and existing, is an integral part of nurturing your sales team. Even people with plenty of sales experience can still benefit from training in sales activities needed for their jobs. Using a digital learning platform for training, such as the one found at https://www.learningbank.io/solutions/sales-service/ is often the best way to make training accessible for your staff. It provides a convenient way for everyone to complete their required training and keep their skills up to date.
Reward Them Well
Fair compensation for your sales team is necessary if you want them to perform well. Many sales jobs offer a base salary and commissions, but not all companies choose to use that model. You may prefer to focus on hiring skilled salespeople and providing competitive pay and benefits rather than encouraging them to use brutal sales tactics. As well as offering your staff a good salary and benefits, you might also provide other perks that make the job worth it, from staff outings to gym memberships.
Focus on Actions, Not Results
Putting too much emphasis on sales numbers can backfire if you’re not careful. It can create a competitive environment where many on your sales team aren’t happy, leading to a higher staff turnover. Instead of focusing so much on results, which can’t be controlled completely, focus on the sales actions your team can take. Their performance doesn’t have to be directly tied to the number of sales they make. It can instead be linked to how well they are carrying out their duties.
Get more from your sales staff by ensuring you treat them well so they’re inspired and motivated to work hard. When you create an environment in which your team wants to work harder, it can only lead to continued success.
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index and Myers-Briggs Type Indicator Assessment. You can learn more about assessments and other products and services at https://infinitycoaching.net.
