Are you stuck in a career cul-de-sac? Many professionals feel their careers lack progress or challenge for a variety of reasons. Your company may not be able to offer any progression for your job. If you’re honest with yourself, you might realize your manager often overlooks your skills. Despite all of your hard work, you’re not even getting noticed or standing out.
You may be thinking about finding a position that makes the most of your skillset. But, professional expertise can be hard to demonstrate. Often, a business can accidentally disregard a competent employee because skills are taken for granted or misunderstood. So, if you wish to capitalize on your expertise, you need to make sure people know your skills and what you are capable of.
Update your resume
More often than not, if you have been in the same position for a long time, you’ve not needed to update your resume. Many recruiters believe unemployed people are more likely to keep their profile up-to-date than employees. Understandably, when you’re already have a career, you might not see your resume as a priority. However, building and updating your resume and LinkedIn profile with your current qualifications and certificates can encourage the market to see you as an expert.
Learn a lesson of self-marketing from Nina Mufleh
A few years ago, Nina Mufleh got noticed by Airbnb’s CEO when she creatively applied for a position at the company. After trying many times to get noticed through emails and job applications, Mufleh reached out to hire web development team services to assist with her Airbnb application project. With a web developer, she created her online resume and thoughts on the company’s future, mirroring Airbnb’s design. Her refreshing approach got her noticed, showing creativity through a social application strategy. With her website, she was able to get an interview with a marketing recruiter from the company.
Share your expertise
Ultimately, Mufleh showcased her expertise through her web resume. But, you can create all sorts of content to bring your expertise to shine. Blogging remains a popular approach for professionals. However, video blogs, or vlogs, are proving to be engaging, accessible, and entertaining for audiences. As an expert, your priority, if you wish to launch a vlog, begins with answering practical questions:
- What is your niche?
- Who is your target audience?
- What value can you deliver?
By putting your content out there and showcasing your skills, not only will you begin to gain a following, hiring managers, recruiters, and leaders in your industry will notice you too.
Network, network, network
Can I say it one more time? Network. You never know who is a valuable contact. Networking can help you leverage your expertise. Businesses that would not have otherwise acknowledged you will start to notice you. Networking is not just about in-person events. You can start with a simple strategy, such as finding former co-workers, managers, and alumni on social media. Twitter is an excellent place to start looking out for names. LinkedIn lets you add them as contacts, allowing you to follow their posts and reactions. You can also join groups on LinkedIn for your industry sector or your skill sets. Networking is the number one tip to get your name out there.
Being a professional expert and getting noticed as an expert are two different things. More often than not, businesses fail to capitalize on individual expertise. Therefore, whether you wish to boost your credentials to apply for a new role or launch your own company, your top priority is to make sure that people recognize your expertise. Follow these strategies for getting noticed and you will be well on your way. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index and Myers Briggs Type Indicator Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
