Many business owners today are wondering how to keep up with the changes in technology. I know it’s something I think about often. You might be asking yourself, “How do I digitize my company?” Digitizing your business is not as difficult as you think it is! Here are some must-haves and must-dos if you want to start digitizing your company:
A Good and Informative Website
A good and informative website is the first step towards digitizing your business. You can share information about your products or services to reach potential customers worldwide with an excellent online presence.
If done correctly, it will also be able to attract new clients and retain existing ones. Ensure you have the best developers like WebX360.com, who will help you build and continually update and protect your website. Some of the significant benefits of having a great website include higher visibility/awareness among the target audience and ease of access from anywhere in this world.
Detailed Social Media Accounts
When talking with your customers or clients, it is essential to have detailed social media accounts. If they want more information about the products and services, these accounts can help them understand what you do in greater depth. Detailed social media accounts can also give you the ability to talk about your industry and how it affects people.
Other companies may not be willing to take this approach because of time constraints. But, having detailed social media accounts can enhance your customer service. Customers can not only reach you via email or phone; they can send you messages through your social media accounts. They can also provide feedback on a recent purchase or a post you make. Having these accounts can also allow companies to talk about their industry and how it affects other people.
A Good Marketing Campaign
When digitizing your business, you must think about marketing. Using technology effectively, you can reach customers across in your local area or across the globe. A good marketing campaign should be easy to track and measure. This way, you can quickly see what works and what doesn’t so that it is easier for you to adjust your strategy accordingly. Please don’t mistake thinking that all channels are equal when it comes to marketing because this could lead you down a path where you don’t reach enough people with your message.
An Online Moderator
An online moderator is a person who manages your pages and profiles on social media. They will post new content, reply, chat with people, and much more. Social Media Management is a vital part of any company’s online presence these days. It allows you to interact directly with your customers – even when they don’t have time or desire for phone conversations.
You can also keep up to date with what’s happening globally through hashtags and newsfeed curation. This makes it easier than ever before to stay “in the know” as you manage multiple accounts from one place.
Your Social Media Manager should be able to use every social media platform (i.e., Facebook, Twitter, Instagram) because if they don’t know how to use that platform, it will not look professional on your company’s profile page. This could negatively affect business by turning customers away from working with you or buying products or services.
As you can see, digitizing your business can seem overwhelming but, it’s not that scary after all. It’s simply a matter of taking small steps to implement the technology required in each part of your organization and then following up on these initiatives to ensure they are successful. Once you have your social media accounts set up, let us know what they are so we can connect and follow you. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, Leadership, and Mentor Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index and Myers Briggs Type Indicator Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
