When you own a small business, your primary focus needs to be on keeping your business up and running. In the beginning, you may find yourself handling all aspects of the company. You won’t have as much time to focus on the parts of the business you truly love. It would help if you created a strong business team to free up more time to focus on the things only you can do. If you don’t, as your business grows, you will burn out from having to do everything yourself.
In this article, we’ll talk about some of the players you need on your team and why they are essential to your business’s success.
Marketing
If you have been handling the marketing yourself but haven’t seen any growth, you must admit this is not working for you. Now is the time to bring in professionals so your business can thrive. You will find this invaluable whether this is one person or a group. Marketing your business is one of the most critical parts of getting your business in front of new customers.
By having someone whose role is to focus solely on marketing, you will reach new audiences and employ new marketing tactics. You’ll also be able to get your company’s name out there so your customers can find you. You will see a considerable increase in traffic to your online website, and you could even see a higher conversion rate.
If you can’t afford to hire someone immediately, make a plan as to when you will be able to. In the interim, you can hire a college student as a non-paid intern allowing them to gain work experience. You can also find tips on how to market effectively in this article by Serial Entrepreneur and Patriot Software Company CEO Mike Kappel, 9 Sales and Marketing Tips for Startups.
IT Services
You will also want to consider having an IT service manager as part of your team. Many of your business functions will be run through computers, and as you know, computers sometimes have issues. You need to have some type of round-the-clock IT service to make sure that if things go wrong, they can be resolved quickly. Companies such as www.clearfuze.com can assist by monitoring the network, servers, and systems and help you stay ahead by recommending the best IT products for your business.
You also want to be prepared for any possible cyber attacks. These attacks are becoming more and more common. You need to know your business is protected as much as possible. All defenses need to be in place; this is just another way an IT expert can help you.
Accounting
You probably don’t have time to track the financial aspects as often as you would like. You will need someone to do this in your place, and hiring an accountant is the best solution. Not only will they be able to analyze the numbers, but they will also be able to give you the advice you need. If you find your debt-to-income ratio is too high, your accountant will be able to show you how you can cut costs.
When finding the right accountant service for you, depending on the nature of your business, you may need to consider lease accounting for enterprises. Companies often struggle to track the assets they are leasing. And, when working with the right accounting service, you can “turn leasing into a strategic financial tool that improves cash flow through business insights and compliance.”
Marketing, IT services, and accounting. These are three players you want to have on your small business team. With their services, you can focus more on the aspects of the business you love. If you found this information useful, I hope you’ll continue to follow the Infinity Coaching Leadership Blog. In a future post, I’ll tell you about a few more players you might want to have on your team. Until then, remember, it’s all about success on YOUR own terms…
Carolyn R. Owens has over 25 years of experience and serves as a Career Strategist, Executive and Leadership Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills to up-level your income, career, business, or life. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, personality assessments, and a signature program, the Infinity Coaching Inner Circle. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers-Briggs Type Indicator Assessment. You can learn more about assessments and other products and services at https://infinitycoaching.net.
