The world has become filled with think tanks, idea-filled people, and entrepreneurs. Just take a look at your social media feed, and you can see the latest news they’re sharing. There are some businesses out there that have been functioning for many years without any presence on social media. They have yet to adopt the 21st-century marketing strategies. But how do the businesses of yesterday compete in today’s market?
Let’s take a look at some of the steps an established classic business can take to compete in the age of technology.
Marketing
Having a great marketing campaign is one of the most important things a business can do. Even if your company has been a success for the last 50 years, the industry is awash with brand new companies waiting to replace yours.
So how can you establish a great marketing campaign? As a starting point, to sustain this long in your industry, your business already has a strong, positive reputation. This should be the main focus of your advertising campaign. Showing your strengths, personality, and the exact reason why your business is still standing will be a sure-fire way to bring your business into today’s world.
Take Advantage of What is on Offer
There are many “seasoned” business owners that don’t like change. Unfortunately, what once may have been financially beneficial to us, may now mean the difference between swimming or sinking.
If you are a mechanic, for example, there was once a time when driving to your local fuel supplier was the best way the stock up on your oils and lubricants. With the cost of living and the rate of distribution, a stock run can now involve driving halfway across the country at a substantial cost to you.
You can now take advantage of modern-day services for more or less for all that you need. Companies like New Era Fuels, for example, can save you a lot of time and money. You can even have tools replaced and have consultants on call should you need them and the majority of the time, this is a same-day service.
Bring Your Technology Up To Date
Keeping up to date with technology is vital. As we have mentioned, the 21st century is a competitive time to be in business, so making a few minor updates to your tech can help you keep pace with or even surpass the competition.
Whether the tech is for diagnosis or communication purposes, you can almost guarantee your competitor will have it if you don’t. Why is this important? Customers now want things done quickly, and your reputation alone may not be sufficient for some. They don’t want to wait around, not receiving any information on products that are being shipped to them.
The goal of updating your business is not just to retain your long-time customers; it’s to attract the new generation of consumers. Doing this will help to increase your sales, and hopefully, your business will continue to span across all ages.
These are just a few ways that your business can be boosted into the 21st century. If you don’t want your business to be left behind, it’s time to make a few changes. Start with just one of these ideas and gradually incorporate the others. After a while, you’ll see growth in sales and open the door to many more opportunities. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership and Life Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc. where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator (MBTI) Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
