So you want to be a hit? Success is something we strive for in many areas of our lives. Whether it’s in your career or with a business you’re looking to build, you need to establish goals and develop a plan of action. You need to take stock of what resources and tools you already have available to you. Once you know that, you can see where you have gaps, and identify what else you need. As a business owner, you need to create a credible brand and become known as an expert or influencer in your industry and understanding big data can help.
Take a look at these strategies that allow you to capitalize on “Big Data” to create a strong brand and successful business.
Great Publicity
To start with, good publicity always helps. Whenever you’re doing something new, it’s a good idea to try and get the word out. Social media is a very low or no-cost way to do this. Share pictures and stories about your products or services and take the time to reply to the feedback and comments you receive. Also, share your lessons learned and achievements. People love to hear what’s going on – the good and the bad.
Consider being a guest on a podcast or starting one of your own. Many podcasters are often looking for a guest or a company to sponsor the show. It’s a great way for people to get to know you. Remember, people do business with people they know, like and trust. Whether you want to be able to inform your market about your latest launch or you want to position yourself as an expert in your field, getting good PR in place can really help you to do that.
Networking
You need to make sure you’re networking too. Networking can be pretty invaluable when it comes to both building a business or your career. Look for local networking events in your area but also consider traveling to key industry-related events. One of the best events I ever attended was Blog Her 17 which took place in Orlando, Florida. It was well worth the investment. Locally I always attend The Pink Event held every March.
Check with your local chamber or search Eventbrite for upcoming events. With the power of Google, you can also search on your industry name and events, conferences or workshops and see what comes up for you. If you find something interesting, be sure to let me know about it.
Making new contacts and looking to connect with people that may be able to help you at some point could help your success.
Big Data
Finally, then there’s is “Big Data”. Data is huge and often overlooked. Big data is all the information and data business receives on a daily basis. This includes information from social media posts, website traffic, blog posts, YouTube videos, and more. This type of data has almost endless applications in how it can allow you to grow your business, from determining how you open a new store, to focusing your SEO strategy for nonprofits and much more. In any area of your business, there will be data to collect and analyze. How you use the data can make a big difference.
With the right expertise and tools, you can analyze big data, to look at current trends and assess and understand the needs of your customers. The data can be also be used to help inspire creative and innovative ideas. You can get a full range of data across your industry and within your company that can help you to make better, more informed decisions. Better decisions can lead to greater success. If you’d like to know more about big data and how it can help your leadership, just take a look at the infographic from Norwich University below.
Infographic Design By Norwich University
Paying attention to big data in your industry can guide your PR plan by giving you ideas of what to share with your audience. You’ll also be able to engage in conversations when attending networking events by knowing what trending and what other companies doing and how they are performing. Combine three strategies together and you will be on the path to success.
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, and Leadership Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides organizational training and one-on-one and group coaching. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
