One main aim of a website is to provide all the relevant information about your company and allow web users to connect with your brand. It must have certain essential elements for a seamless business connection with your customers and aid in smooth online transactions. Therefore, you need to consider if your site is user-friendly. Doing this will help you determine whether you need to redesign your website. But there is more to a good website than just being user-friendly. Here are some reasons why you should redesign your website.
For brand consistency
Inconsistencies in a company’s communication materials tend to create negative perceptions and an unprofessional look in people’s minds. Differences in logos, slogans, and other corporate messaging make an establishment appear uncoordinated, unsure, and not very serious. For your web visitors and customers, consistency is critical. It helps them link your homepage to the actual business and services and products you offer. Something as minor as different navigation menus on your web pages contributes to brand inconsistency.
The last thing you need while running a business is for your customers or potential leads to think you don’t consider minor details necessary. Usually, these inconsistencies happen when more than one person handles website publishing. To avoid this, you may want to consider setting up brand guidelines to promote cohesion in style. Remember that impression is everything, and for businesses, it’s even more critical because it influences customer interest and loyalty. Considering that 85% of web users quickly get bored with unappealing sites, you’ll find it beneficial to use the latest builders such as those from Cobiro.
To increase web traffic to your site
Websites with blogs have an increased chance of being seen by search engines. According to optinmonster.com, companies that blog get 97% more links to their websites. Therefore, your content is worth considering when redesigning your website to boost your chances of engaging your target audience and ranking highly in search engines.
The ultimate goal of redesigning your website is to increase its visibility. Secondly, it’s to drive and increase traffic to your pages while informing the market of what you have to offer. With background knowledge of how a blog contributes to your search rankings, you should redesign your website to include a blog.
To improve user experience
Emerging design trends significantly contribute to how a website is perceived. One way you can improve the user experience on your website is to redesign it with the latest web features. For example, because of the growing increase in smartphone ownership, an essential component to include in your redesigned site is a mobile-friendly and responsive design. Adding this feature means the website must display without errors or hitches on a smaller screen like tablets or phones. Furthermore, because more people can access the site on their mobile devices, it boosts your search rankings. Other latest features to consider are:
- social media extensions on the website
- 3-D imaging (especially for tangible products)
- search functionality
- live chats
Incorporating these into your website design will help increase the time visitors spend on your website and position your brand as a resourceful and engaging one.
To migrate to an OS browser
Security threats continue to pose significant problems in the cyber domain. Therefore, if you didn’t design your current website to make it compatible with an OS browser, now will be the perfect time to get it done. Currently, several websites operate on Chrome OS because it’s faster and already built with anti-virus systems. Additionally, the OS browser is an excellent platform for mobile configurations and accessibility. This function means that when you create your site with an OS browser, it becomes automatically accessible on mobile devices without working on it on the back end. Moreover, OS browsers have constant upgrades and new features with each improvement.
To allow animation and better computer graphics on the website
Not every web builder is configured to allow animations or enhanced graphics. If your current website falls under that category, your best move is to get it redesigned using another software that allows these. Another element that has taken center stage in website design is typography. This vital design element grabs the user’s attention, effectively conveys the intended message and establishes brand recognition.
Your redesigned website is your key to moving your business forward and into the future. Besides, the competition is intense, and you have the right to get into the mix as much as everyone else. Although there are several reasons to redesign your website, the main thing to keep in mind is improving your brand presentation, reputation, and business publicity. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Leadership, and Mentor Coach. She is the Chairwoman and CEO of Infinity Coaching, Inc., where they help you up-level your skills so you can up-level your income. Infinity Coaching, Inc. provides one-on-one and group coaching, organizational training, and personality assessments. Carolyn is certified to give both The Energy Leadership Index Assessment and Myers Briggs Type Indicator (MBTI) Assessment. You can find out more about both assessments and other products and services at https://infinitycoaching.net.
