In the course of any given day, we see numerous marketing messages. It’s become far too easy for people to “tune out” advertisements to avoid becoming overwhelmed by them. But, that makes the job of small businesses even harder. You have to come up with effective marketing techniques to reach the masses without getting drowned out by your competitors.
One way to stand out and grow your business this year is to focus on your target audience.
Understanding who your target audience is will make it easier to tailor your marketing strategy to them. You will have an idea of their likes, dislikes, and what they want from your business. But, once you have your plan in place, it’s essential to be able to reach your target audience.
Thankfully, that’s easier than you might think! Let’s look at three effective ways you can reach your target audience with the right message to see continuous success.
Utilize Influencers
Depending on who your target audience is, you can utilize a social media influencer to connect with them. For example, if your audience is Millennial women, you might want to connect with an influencer who is also a working mother with a strong following. If your audience is teenagers, work with an influencer with a large teen following.
Influencers have become hugely popular in recent years, and many people who follow them trust their opinions on products and services. So, if you can connect with the right one, they can do the advertising for you!
Communicate and Connect
Now, more than ever, people are craving connection. The businesses that succeed are the ones that take time to respond to social media messages, read reviews, and regularly reach out to their audience.
Even doing things like sending a mass text from a computer can make your audience feel like you care about them and want to stay connected. These mass texts can also include incentives to get your audience to show more interest in your business, like a coupon or discount.
Advertise to Your Target
Most social media platforms have a paid advertising tool you can use. But, what’s unique about these tools is you can be very specific with your audience. For example, when you create an ad on Facebook, you can target it specifically to a particular audience based on age, gender, location, and even interests.
Don’t be afraid to experiment with different variables when it comes to target advertising. The great thing about social media advertising is, it will give you data you can analyze and see what works and what doesn’t. From there, you can make adjustments as needed.
So, don’t let your advertising and marketing efforts fly out into the world to get lost in the masses. Instead, focus on your target audience and how you can best reach them. Try a few different methods to connect with your audience. Once you make that connection, you can count on things like referral marketing, which can help your business to grow even more. Here’s to YOUR success!
Carolyn R. Owens has over 25 years of proven experience and serves as a Career Strategist, Executive, and Leadership Coach. She is the President of Infinity Coaching, Inc., where she can help you up-level your skills so that you can up-level your income, career, business, or life. Infinity Coaching, Inc. provides organizational training and one-on-one and group coaching. She is also the host of “Let’s Coach with Carolyn.” You can listen to the show on Spotify, Apple Podcasts, Stitcher, or wherever you enjoy listening to podcasts.
